What is Basic Attention Token?
Basic Attention Token, otherwise known by its symbol “BAT,” is an Ethereum-based token that is used to pay for advertising and “attention-based” services within the Brave web browser. Brave is a privacy-oriented browser designed with security in mind and makes it harder for third parties to track the behavior of its users. The team behind Brave noticed that up to 50% of mobile phone data is used on ads and trackers, also significantly decreasing a phone’s average battery life. At the same time, Brave also wants to even the playing field for advertisers, making advertisements no longer subject to huge revenue splits by the likes of Google and Facebook, while simultaneously making ads more focused and effective. All these goals are being accomplished through Brave by use of Basic Attention Token as the primary currency for internet publishers, advertisers and users.
History of Basic Attention Token
How Basic Attention Token Works
The inherent value of BAT is based in its ability to be denominated in terms of “user attention,” meaning BATs are distributed to users based on their levels of “attention” they pay to certain website content and advertisements. To measure this it uses a highly advanced algorithm that counts the total number of pixels viewed by a user. The Brave browser is uniquely designed for the anonymous monitoring of user attention, keeping user personal data safe and rewarding content publishers with an amount of BATs that corresponds to their overall popularity. It has built-in ad blockers, gives users control over 3rd party cookies accepted and uses “fingerprint protection” to prevent websites and advertisers from gathering unauthorized data from users. Advertisers pay for Brave-related advertising and “attention” services in terms of BAT, which is also what gives rise to the value and utility of the token.
Why Basic Attention Token?
As the native currency for the Brave browser, which is one of the most secure and user privacy-protective web browsers ever developed, BAT has some novel and highly specific utilities as a token:
Brave advertisements. Advertisers pay for ads that are shown through the Brave browser in denominations of BAT. These ads are placed specifically in places where they are most likely to generate maximum amounts of revenue and legitimate attention.
Reward for viewing ads. Brave users are rewarded in terms of BAT for time spent viewing advertisements, which can then be sold on a wide variety of exchanges or used for Brave-related premium content.
Reward for publishers. BATs are distributed to website content publishers based on the amount of attention they receive from website visitors and can also be collected by publishers as donations from users as a show of appreciation for their content.